Convaid: Strategically Sizing the Market
Convaid is the market leader in collapsible pediatric wheelchairs. Convaid manufactures its premium-quality wheelchairs in its Torrance, California facility and ships to distributors throughout the world.
HDYR: Retail Market Rollout
How Do You Roll (HDYR) is a hip and growing “fast fresh casual” sushi concept. Started in Austin Texas, the founders approached GeoStrategies for assistance in their market rollout to identify the best areas for new franchise locations.
CHICAGO FIRE: Growing THE Customer Base
The Chicago Fire is one of Major League Soccer’s premier teams. Established in 1997, the team won the MLS cup in its first season, and has gone on to win three US Open Cups through the years. With a move to a new stadium in a different area of Chicago, the team’s management was interested in developing a new, more effective marketing strategy to grow its season ticket sales. The team engaged GeoStrategies to provide the insights needed to support the new strategy
ELDORADO STONE: Measuring Marketing ROI
Eldorado, a manufacturer of construction veneer products, was investing several million dollars annually in a consumer advertising program nationally. Management wanted to understand the effectiveness of the program, and the ability of the program to generate an acceptable Return On Investment.
DACOR APPLIANCES: MEASURING SALES TERRITORY PERFORMANCE
Dacor Appliances is the premier manufacturer of high end kitchen appliances in the United States. Half of the company’s sales territories were managed by company sales representatives, the other half were managed by distributors. There was not an established measurement to compare sales performance vs. market potential, and it was difficult to know which group of territories was performing better.
PODS: Optimizing Warehouse Placement
PODS, the nation’s leader in self-storage moving containers, was interested in optimizing its warehouse location placement, and engaged GeoStrategies for assistance in identifying how many warehouses would be required to service a major market, and where they should be placed for optimized coverage.
Consumer Insights: Is My Advertising Effective?
How many times has your ad agency told you that they are “Image Building” with your advertising campaign, and you cringe, because you can’t ensure the payback on that? The fact is, most CFO’s love to invest company resources on sales – but they will HESITATE to spend it on marketing. Why? Because you can more easily plan and track the effectiveness of your sales team – determining how a marketing program will be received can be time consuming, and how maximize effectiveness can be downright baffling.