ELDORADO STONE: Measuring Marketing ROI

Eldorado, a manufacturer of construction veneer products, was investing several million dollars annually in a consumer advertising program nationally.  Management wanted to understand the effectiveness of the program, and the ability of  the program to generate an acceptable Return On Investment.


Consumer Insights: Is My Advertising Effective?

How many times has your ad agency told you that they are “Image Building” with your advertising campaign, and you cringe, because you can’t ensure the payback on that?  The fact is, most CFO’s love to invest company resources on sales – but they will HESITATE to spend it on marketing.  Why?  Because you can more easily plan and track the effectiveness of your sales team – determining how a marketing program will be received can be time consuming, and how maximize effectiveness can be downright baffling.


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