Chicago Fire

CHICAGO FIRE: Growing THE Customer Base

The Chicago Fire is one of Major League Soccer’s premier teams.  Established in 1997, the team won the MLS cup in its first season, and has gone on to win three US Open Cups through the years.  With a move to a new stadium in a different area of Chicago, the team’s management was interested in developing a new, more effective marketing strategy to grow its season ticket sales.  The team engaged GeoStrategies to provide the insights needed to support the new strategy

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eldorado

ELDORADO STONE: Measuring Marketing ROI

Eldorado, a manufacturer of construction veneer products, was investing several million dollars annually in a consumer advertising program nationally.  Management wanted to understand the effectiveness of the program, and the ability of  the program to generate an acceptable Return On Investment.

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dacor

DACOR APPLIANCES: MEASURING SALES TERRITORY PERFORMANCE

Dacor Appliances is the premier manufacturer of high end kitchen appliances in the United States.  Half of the company’s sales territories were  managed by company sales representatives, the other half were managed  by distributors.  There was not an established measurement to compare sales performance vs. market potential, and it was difficult to know which group of territories was performing better.

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PODs

PODS: Optimizing Warehouse Placement

PODS, the nation’s leader in self-storage moving containers, was interested in optimizing its warehouse location placement, and engaged GeoStrategies for assistance in identifying how many warehouses would be required to service a major market, and where they should be placed for optimized coverage.

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