eldorado

ELDORADO STONE: Measuring Marketing ROI

Eldorado, a manufacturer of construction veneer products, was investing several million dollars annually in a consumer advertising program nationally.  Management wanted to understand the effectiveness of the program, and the ability of  the program to generate an acceptable Return On Investment.

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dacor

DACOR APPLIANCES: MEASURING SALES TERRITORY PERFORMANCE

Dacor Appliances is the premier manufacturer of high end kitchen appliances in the United States.  Half of the company’s sales territories were  managed by company sales representatives, the other half were managed  by distributors.  There was not an established measurement to compare sales performance vs. market potential, and it was difficult to know which group of territories was performing better.

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